In 2013, Ikana Health Action Lab began an epidemic preparedness initiative.
In the 21st century, because of population growth, urbanization, travel and environmental change, there is an increased risk that outbreaks will become epidemics. It Takes All of Us rallies millennials, families, healthcare workers and global leaders to put the tools, processes, and willpower in place to prevent epidemics.
GOALS & STRATEGY
Build awareness and increase understanding, humanize the issue, create educational materials, shift minds, and call communities to action.
Activities: Documentary film, Short Digital Content, Educational Platform and Content, and Global Distribution
Align multi-stakeholder audiences to a shared message that results in high-level commitments and coordinated action.
Activities: Stakeholder Events, Community Screenings, Leadership Calls-to-Action, Public Campaign for Science, Partnerships & Coalition Building
Tools & Solutions
Strengthen global health capacities for epidemic preparedness by meeting critical needs of frontline healthcare workers and communities.
Activities: Design Research, Co-Creation Workshops, Prototyping and User-Testing, Impact Measurement
Work & Impact
Our social impact campaign, It Takes All of Us, is an urgent call-to-action that aligns the public and global health leadership in the fight against epidemics. Click through the highlights below to discover some of the impact our content, advocacy and solutions are having, and who we're working with around the world.
Unseen Enemy, A Documentary Film
Our feature-length documentary film depicts three stories of lives on the frontlines of infectious disease outbreaks in Brazil, Liberia, and the United States. Unseen Enemy conveys how the effects of epidemics reach far beyond the terrible tolls of sickness and death. We make a compelling argument that everyone is irrevocably connected, and that our connections are either incredibly dangerous or a powerful force for good. It Takes All of Us to use it for the latter.
Directed and Written by: Janet Tobias
Produced by: Michael Ehrenweig, Rogger Lopez, and Janet Tobias
In Collaboration with
+ Broadcast Highlights
CNN Films7.2 million P2 viewers
Arte / WDR344,000 Broadcast Viewers
ArteTV5,500 viewers (2017 G20 limited digital release)
AfriDocs on BET Africa
Highest rating episode, Aug-Sep 2017
Rating: 0.91, 216% higher than the channel average
+ 25 Broadcasts & Digital Releases in 50 Countries
Angola, Benin, Cameroon, Central African Republic, Chad, Comoros, Cote d'Ivoire, Democratic Republic of Congo, Ethiopia, Gabon, Gambia, Ghana, Lesotho, Liberia, Madagascar, Malawi, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, Senegal, Sierra Leone, Somalia, South Africa, Swaziland
Hong Kong, Israel, Japan
Central, Latin & South America
Carribbean, Argentina, Chile, Colombia, Ecuador, Peru, Uruguay, Brazil, Venezuela
Estonia, France, Germany, Poland, Switzerland
Canada, United States
- India, NDTV
Part 1: 6 April 10:30pm
Part 2: 8 April 2:30pm
Get in touch for specific distribution information.
+ 9 Official Festival Selections
Copenhagen International Film Festival 2017
Beijing International Film Festival 2017
Sheffield International Documentary Festival 2017
Moscow 360 Film Festival 2017
INSTIDOC – Ciclo do Documentário Institucional 2017
InScience Dutch International Science Film Festival 2017
Global Health Film Festival 2017
United Nations Association Film Festival 2017
Transitions Film Festival
+ 5 Award Nominations
2018 Writers Guild
Documentary Script — Current Events
The Illuminate Award
Sheffield International Documentary Festival
Best International Feature Documentary Award
Beijing International Film Festival
NTR Audience Award and the Student Jury Award
InScience Dutch International Science Film Festival
+ 1 film, 7 ways, 11 languages
We cut six films in addition to our original release, tailoring each to a specific stakeholder or public audience in North America, Europe, India, United Kingdom, China, Japan, Brazil, Africa. We also made the film accessible to a global audience, subtitling or dubbing it in 11 langages.
100+ Pieces of Short Digital Content
We created 100+ short videos for in-person events, social media channels, and advocacy platforms. They were distributed through a comprehensive global health network on digital media channels as well as in-person events on 5 continents.
5.2 million impressions
How my daughter died from a simple case of flu
6.5 million page views of the article
Gwen & Terry go live with Dr. Sanjay Gupta on CNN's Facebook to talk about the flu
442k views, 2.9k reactions, 1.4k shares, 582 comments
+ Global Citizen
Terry & Gwen Flu Video, shared 5 times
Polio, Lady Vaccinator Video
Ebola Survivor: 23 year old Decontee Davis' Story
+ Bill & Melinda Gates Foundation
View Politics and Plagues on NYTimes.com
Global Advocacy and Leadership
In addition to the film and short content, we developed targeted calls-to-action and worked with partners to implement them. We brought our messages to events and stakeholder meetings around the world, touching every single continent and over 60 organizations in-person. We continue to receive requests to use the film as a communications tool in global health leadership and educational settings. Going forward, we are steering a newly framed conversation on influenza and the tools we can use to track it, diagnose it, and prevent infection.
We engaged 60+ organizations, institutions, universities, and businesses in film screenings or short video content and dialogues on epidemic preparedness.
+ Engaging stakeholders at 83 events in 29 Countries on 6 Continents
Unseen Enemy helped engaged people at 83 events in 29 countries on 6 continents in content and dialogue about infectious disease epidemics, health systems and global preparedness.
- World Economic Forum
Supporting launch of CEPI
- National Academy of Sciences with the National Academy of Medicine
with Dr. Victor Dzau, Dr. Tony Fauci, Dr. Sanjay Gupta and Peter Sands
- European Commission with Health Directorate and Directorate General for Research and Innovation
- Moms, Dads, Families +SocialGood
Inspiring $500k commitments to healthy families around the world with UNF, Shot@Life and Johnson & Johnson
- World Health Assembly with the World Bank
- Tokyo Screening Event with St. Luke's University
- Global Citizen Hamburg Festival in conjunction with the G20
Aligning millennials with leadership prior to the G20 and announcing Johnson & Johnson's commitment to stockpiling Ebola vaccines
- Bill & Melinda Gates Foundation 2017 Grand Challenges
- Zika Community Screening in Recife in conj. with Global broadcast
with Jansen, Altino Ventura Foundation, AACD, local press, doctors, nurses and families
- China and U.S. CDC at Beijing American Center at U.S. Embassy
- Indian International Centre
+ Putting 'Pandemic Preparedness' on the G20 agenda
- 37,000 signatures: At the end of Unseen Enemy we called audiences to action, asking them to sign a pandemics petition we initiatied with Global Citizen. Together, we gathered 37,000 signatures in support of a 2017 G20 health agenda that prioritized pandemic preparedness
- Official Handover Prior to the G20, we delivered the petition and its results to German Minister of Health, Hermann Gröhe.
- Reaching Millennials: "Fighting the Next Outbreak: 'Unseen Enemy' Director Janet Tobias on the Danger of Pandemics"
+ Advocating for healthcare workers on-stage with Dr. Soka Moses prior to the G20
- Global Citizen Hamburg Festival 2017
- "A Powerful On-Stage Moment" that reached over 11k people
Following a 2 minute video excerpt we created, Soka Moses shared the stage with Johnson & Johnson and newly elected WHO Director General, Dr. Tedros Adhanom Ghebreyesus, to spread a message about the critical role local health systems play in a global world. He shared his story with over 11,000 people in-person at the festival and helped set up Johnson & Johnson's announcement of a pledge to stockpile 2 million Ebola vaccines
See Dr. Soka Moses take the stage!
- Johnson & Johnson's live-recording of the moment reached 24k people on Facebook and had 224 shares and 773 reactions.
- Inspiring Action:: "How Two Ordinary Citizens Stepped Up to Be Legit Changemakers in Global Health"
- "A Powerful On-Stage Moment" that reached over 11k people
- Dr. Soka Moses shared his story at TEDMED, Fall 2017
"Some of the most touching stories came from those on the frontlines of healthcare."
+ Building a mobile tool with healthcare workers from 17 provinces in Cambodia
We're building a mobile information-sharing tool with healthcare workers that helps them respond more confidently and effectively on the frontlines,and strengthens local health system capacities in low-resource medical settings around the world. Last fall we conducted a 3-day design research and prototyping workshop that resulted in target use-cases and prototypes. We brought together 24 healthcare workers with local Khmer health stakeholders, establishing relationships with:
+ Piloting an Influenza Awareness Campaign for Fall 2018
Influenza poses the greatest and costliest pandemic threat to the world. There is so much we still need to know if we want to even slightly reduce it. That's why we're rallying the public to #KnowMoreFlu during the centennial year of the 1918 Influena Pandemic. We're helping put 21st century tools in the public's hands, to track flu outbreaks in communities; we're reframing a deadlocked dialogue on vaccines and driving particiption in public health interventions; and we're rallying support for leadership to advance influenza sceince, including the deveopment of a universal flu vaccine. Some of the tools we're promoting include: